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The Perfect Fruit

Good Breeding, Bad Seeds, and the Hunt for the Elusive Pluot

By Chip Brantley

August 2009
$25.00
240 pp
5.5 x 8.25 in
Hardcover

ISBN-13: 9781596913813
ISBN-10: 1596913819

The Perfect Fruit

Good Breeding, Bad Seeds, and the Hunt for the Elusive Pluot

By Chip Brantley

In the spirit of The Omnivore's Dilemma, the creation story of the "perfect piece of fruit," delving into the world of the organic farmers, brilliant obsessives, and food fanatics that create the fruits we love.

There's no such thing as non-genetically-altered fruit. Even that organic peach or heirloom tomato is the result of hundreds and even thousands of years of crossbreeding. Since the dawn of agriculture, people have been obsessively tinkering to develop fruits that are hardier, healthier, and better-tasting. After a couple millennia of this, a handful of farmers in California's San Joaquin Valley believe they just may have developed the perfect fruit: a sweet, juicy, luscious plum-apricot hybrid known as a pluot.
In Pluot, William Brantley goes in search of what it takes to trick nature into producing culinary greatness—and to bring it to a market near you. The story begins with Floyd Zaiger, a humble and wily farmer who is arguably the greatest fruit breeder in the world. From there, it stretches both back and forward: back through a long line of visionaries, fruit smugglers, and mad geniuses, many of whom have been driven to dazzling extremes in the pursuit of exotic flavors; and forward through the ranks of farmers, scientists, and salesmen who make it their life's work to coax deliciousness out of stubborn and unpredictable plants. The result is part biography, part cultural history, and part horticultural inquest—a meditation on the surprising power of perfect food to change the way we live.

Reviews for The Perfect Fruit

Oprah.com has an excerpt up from The Perfect Fruit.

“It's a book filled with interesting characters, almost dynastic families and the forces of nature. I found it fascinating, I hope you will too.”— CookingwithAmy.com. Read blog.

Chip was interviewed on “Good Food” on KCRW, Southern California NPR a few weeks ago. Listen.

“Brantley’s engaging mixture of agronomy, reportage and food porn….goes down easy”—Publishers Weekly