One hundred experts and celebrities pioneer the most entertaining new science since the Top 10 List: Enlightened Bracketology. Employing the system of brackets used in sports-most famously in college basketball-they decide what is good, better, best, even sublime in every area of our culture: people to admire; events worth recalling; what to read, watch eat, or drink.

Every March, the NCAA men's basketball tournament blankets newspapers and the Internet, and attracts millions of television viewers over the course of three weeks. Will a perennial favorite like Duke win? Or will it be a dark horse like Gonzaga? The phenomenon known as March Madness galvanizes a nation of viewers as few other sports events can. The reason? Bracketology. America eagerly watches as 64 teams become 32, then 16, then 8, then 4, then 2, and finally #1.
Now it's time to use the same rigorous method for everything that really matters in culture, people, history, the arts and more. In The Enlightened Bracketologist the editors have organized the world's most haunting and maddeningly subjective questions into a scheme of binary pairings that finally reveal what is truly the best in its class: La Tache or Chateau Latour? (1) Barry Bonds or Terrell Owens? (2) "Vissi d'arte" or "Dove Sono"? (3) OJ verdict or JFK assassination? (4) "Top of the world, Ma" or "Nobody's perfect"? (5) Two by two, The Enlightened Bracketologist pits our cultural mainstays against each other; only the finest survive. Every double-page spread of this book will contain a series of brackets compiled by experts and celebrities, with text call-outs that highlight the reason why one competitor moves on and another doesn't. Already committed are Elvis Costello on popular songs; David Bouley on cookbooks; Leon Fleisher on piano music; Reneé Fleming on opera arias; Henry Beard on French phrases; Joseph Ward on wine.
Richard Sandomir is the award-winning sports television columnist for the New York Times. His previous books include Bald Like Me: The Hair-Raising Adventures of Baldman and, with Rick Wolff, Life for Real Dummies and Don't Worry, Stop Sweating…Use Deodorant.
Mark Reiter is a literary agent and writer who has collaborated on books with Twyla Tharp, Phil Dusenberry, Mark McCormack, and Marshall Goldsmith.
1. Best Red Wines; 2. Most Hated Athletes; 3. Greatest Fe