Amped
By David Browne
August 2004
$24.95
320 pp
5.5 x 8.25 in
Hardcover
ISBN-13: 9781582343174
ISBN-10: 1582343179
ISBN-10: 1582343179
Amped
By David Browne
August 2004
$24.95
320 pp
5.5 x 8.25 in
Hardcover
By David Browne
Meet the alternative American sports-skateboarding, snowboarding, BMX biking, and motocross-and the lifestyle, history, music, and million-dollar industry behind them.
Once a fringe underground culture, extreme sports are now the stuff of car commercials and Olympic competitions. How did they get there-and how does it feel to be in the middle of it all? The first comprehensive account of the rise, culture, and business of action sports, Amped plunges readers into the world of snowboarders, skateboarders, stunt bicyclists, and motorcycle riders. Readers will find themselves aboard a skateboarding bus tour with superstar Tony Hawk, behind the scenes at the X Games and snowboarding contests, at the sidelines witnessing the first-ever double backflip on a motorcycle, on the road with the Warped Tour, and in the offices of multinational corporations that have tapped into the vast amounts of money to be made from those who participate in and watch these nontraditional sports.